Women account for just 30% of the technology workforce, according to figures released collectively by Apple, Google, Facebook and Amazon. Is this imbalance being reflected in the products the industry is coming out with? The BBC talks to James Duez to discover more.

“Most progressive tech companies accept that if a bot is doing its job properly then there is no need to sell it as a blonde, smiling woman,” says Rainbird chairman James Duez.

“It just puts distance between the software we’re creating and large swathes of the population, and as a tech provider we carry a great responsibility in terms of how we influence the younger generation.”

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