LONDON, UK, 2 Feb 2021 — Rainbird, a leader in the intelligent automation market, has appointed Adam Maskatiya as its new Chief Revenue Officer (CRO) in an expansion of its C-level executive team. As CRO, Adam will lead Rainbird’s sales and channel efforts as it continues to grow and scale its capabilities.
Adam joins Rainbird from RPA market innovator Blue Prism, where for two and a half years as EMEA Head of Enterprise Sales he helped drive Blue Prism’s growth in the Financial Services, Telecommunications and Consumer Products market segments. Adam has a track record of driving revenue growth, having held leadership positions at Kaspersky, KPMG and CA Technologies over the last decade.
Adam says: “I am delighted to be here and help drive the next phase of our scale-up journey. Rainbird’s no-code platform is transformative and is accelerating our clients’ ability to scale human expertise. It is also putting each business at the centre of harnessing its automation potential.”
“Business’ stakeholders are demanding a greater role in the leveraging of automation to drive their transformation strategies forward. Rainbird gives them a path to trusted automation through our ability to explain every automated decision. We provide a toolset that amplifies subject matter experts’ knowledge through the creation of visual knowledge maps, making the value of transformation tangible to the entire business.”
James Duez, Rainbird CEO, says: “I am delighted to welcome Adam to our senior executive team. His experience in delivering transformation to his clients through reduced operational cost and the creation of differentiated market offerings will be a core part of Rainbird’s next phase of growth.”
“Adam brings an insightful perspective on the evolution of the future of work and specifically how the codification of human knowledge plays an integral role in the evolution of intelligent automation in the workplace. Our technology is proven at delivering the three things all businesses really care about: reducing costs, improving customer outcomes and delivering new sources of revenue.”