Rainbird Website Privacy Policy


Welcome to Rainbird Technologies Ltd’s privacy notice. Rainbird Technologies Ltd shall be referred to as “Rainbird”, “we”, “us”, “our” throughout this privacy notice.

Rainbird respects your privacy and is committed to protecting your personal data.This privacy notice will inform you as to how we collect, use, handle and disclose your personal data when you visit our website and/or access our knowledge engineering software as a service platform (the “Rainbird Platform”), as well as tell you about your privacy rights and how the law protects you.If you need any more information about our data protection practices, please contact us using the details below.

Please use the Glossary to understand the meaning of some of the terms used in this privacy notice.

1.  Important information and who we are

Purpose of this privacy notice

This privacy notice aims to give you information on how Rainbird collects and processes your personal data through your use of this website and/or the Rainbird Platform, including when you create an account with us, request a demonstration of the software or submit a request for us to contact you.Please see the Glossary section for an explanation of the meaning of “personal data”.

Neither this website nor the Rainbird Platform are intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.This privacy notice supplements the other notices and is not intended to override them.

Please read this privacy notice carefully and in conjunction with the Website Terms of Use and, if you are using the Rainbird Platform, any terms and conditions that govern the access to, and use of, the Rainbird Platform.

If you do not agree with this privacy notice, we ask that you please stop using the website and/or the Rainbird Platform.


Rainbird is the controller and responsible for your personal data, and the owner of the Rainbird Platform.

We have appointed a data compliance manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights (see paragraph 9 below), please contact the data compliance manager using the details set out below.

Contact details

Name of data compliance manager: Anna Woodward
E-mail address: anna.palmer@rainbird.ai
Postal address: Seymour House, Muspole Street, Norwich NR3 1DJ, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on 24 May 2018.

The data protection law in the UK will change on 25 May 2018. Although this privacy notice sets out most of your rights under the new laws, we may not yet be able to respond to some of your requests (for example, a request for the transfer of your personal data) until May 2018 as we are still working towards getting our systems ready for some of these changes.
We reserve the right to change this privacy notice from time to time, so please check back regularly to obtain the latest copy.We will notify you of the changes to this privacy notice, where possible.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. Data protection principles

Rainbird adheres to the principles set out in data protection legislation when handling personal data.These principles require personal data to be:

  1. Processed lawfully, fairly and in a transparent manner.
  2. Collected only for specified, explicit and legitimate purposes.
  3. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed.
  4. Accurate and where necessary kept up to date.
  5. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed.
  6. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage.
  7. Not transferred to another country without appropriate safeguards being in place.
  8. Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data.

We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above.

3. The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you.The personal data that we collect and process will broadly fall into the following categories:

  • Personal data collected and processed in relation to your subscription to the Rainbird Platform, including creating an account with us; and
  • Personal data collected and processed through this website, including when you sign-up to our newsletter, request a demonstration or submit a request for us to contact you.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about usage of this website to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not knowingly or actively collect any Sensitive Personal Data (as defined in the Glossary) about you. Nor do we knowingly or actively collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you (for example, in order to make available access to and use of the Rainbird Platform or to provide a demonstration), and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you.

4. How your personal data is collected and used

The below table provides a summary of how we collect and process your personal data, and the lawful basis on which we are relying to do so:

Types of dataCollectionHow and why we process your dataLawful basis for processing
Contact details, including name, e-mail address, telephone number and any additional personal data included in any communication from you to usPersonal data is collected through the website when users request to book a demonstration for the Rainbird Platform, request a newsletter or other promotional or training material or through direct interactions with you when you communicate with us by e-mail, telephone or otherwiseFor the purposes of enabling us to book the demonstration, contacting you regarding the demonstration (both before, during and after), responding to any questions or dealing with any other matters that arise in relation to the demonstration, responding to your request for us to contact you or responding to any other matters referred to in your communication to us,providing you with our newsletter or other promotional material, asking you to leave a review or take a survey or to notify you about changes to our Terms of Use or this privacy notice(a) Performance of a contract with you
(b) Necessary to comply with our legal obligations
(c) Necessary for our legitimate interests (to keep our records updated and to assess user experience on our website)
Rainbird Platform account details, including name, e-mail address, username, account log-in credentials and passwordPersonal data is collected through creating an account to access and use the Rainbird PlatformFor the purposes of us making available access to and use of the Rainbird Platform, administering your account and more generally our client relationship, contacting you about the Rainbird Platform, our services and/or other relevant news or information, keeping you updated with any changes to the Rainbird Platform (including any planned maintenance or improvements), providing support services in connection with your subscription, for other commercial purposes, notifying you of any changes to the terms of your subscription to the Rainbird Platform and in order to comply with our legal and regulatory obligations(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests
Learning Management System (“LMS”) account details, including name, username, password, e-mail address, address, telephone number and social media informationPersonal data is collected through creating an account to access and use the LMSFor the purposes of making available the LMS, monitoring users’ learning records, administering your account, keeping you updated with any changes to the LMS (including any maintenance or improvements), providing support services, notifying you of any changes to the terms of the LMS and in order to comply with our legal and regulatory obligations(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interest
Technical data, such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data, application usage information and other technology on the devices you use to access this website and/or the Rainbird PlatformPersonal data is collected through automated technologies or interactions, from analytics providers or search information providersFor the purposes of using data analytics to improve our website, marketing, client relationships and user experience, to administer and protect our business, this website and the Rainbird Platform (including troubleshooting, data analysis, testing and system maintenance and network security), to provide support services and to allow you to use any interactive features on our website or the Rainbird Platform(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests
Payment and transaction data, including payment card details, Direct Debit details, bank details, details of your transaction history and other services that you have purchased from usPersonal data is collected when you pay the subscription fees for licence of the Rainbird PlatformFor the purpose of managing payments, fees and charges, collecting and recovering any money owed to us and providing you with any refunds(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to keep our records updated and to recover debts due to us)

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us.

See below to find out more about the types of lawful basis that we will rely on to process your personal data.

Promotional offers from us

You may receive marketing communications from us if you have requested information from us or if you provided us with your details when you entering into a transaction with us and, in each case, you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside the Rainbird group for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages by contacting us at any time.

Where you opt-out of receiving these marketing messages, this will not apply to personal data that we need to collect or process in relation any services (including the Rainbird Platform) that we providing, or have provided, to you.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • Internal Third Parties as set out in the Glossary.
  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International transfers and users

We do not transfer your personal data outside the European Economic Area (EEA).
The Rainbird Platform and this website are hosted in the UK.If you are accessing the Rainbird Platform and/or this website from any other jurisdiction with laws or regulations governing the processing of personal data that differ from the UK, please note that your continued use of the Rainbird Platform and/or this website shall be governed by the laws of England and Wales in respect of the processing of your personal data.Please see the ICO website for further guidance on UK data protection laws (www.ico.org.uk).

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We are also ISO27001 certified, which is the international standard best practice for an information security management system.As such, we have been required to implement a framework of policies and procedures to ensure that our systems are secure in accordance with recognised standards.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available on request by contacting us.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary

Personal data, or personal information, means any information about an individual from which that person can be identified.It does not include data where the identity has been removed (anonymous data).

Sensitive Personal Data means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal relating to criminal offences and convictions.


Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us

Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Internal Third Parties
  • Other companies within the Rainbird group from time to time acting as joint controllers or processors and who are based in the UK.
External Third Parties
  • Service providers acting as processors who provide IT, software, cloud service and system administration services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent