Rainbird gave a presentation, explaining how cognitive reasoning could transform how participants, volunteers and visitors might experience the next games.

Concepts included; solving complex attendee issues, enhancing the spectator experience by providing powerful insights and providing real-time coordination and instructions in the event of an emergency.

The session included a live demonstration of an AI-driven ticketing process that uses cognitive reasoning to design ticket packages to meet the interests and circumstances of visitors, while also making compelling ‘up-sell’ recommendations.

It was a highly collaborative and engaging session.

Expect to see AI changing the way we experience the next Olympic games in 2020.